relation - retention - perception
illuminating the use of the online communication
Every physical representation of a company's web site that people notice, whether it's an html site, a flash site or an online video, a logo in a page, a sign, graphics, or a name, offers an opportunity to win respect and admiration. And business can successfully shape favorable consumer opinion by intelligently controlling these many forms of their online communication program.

In today's message-saturated environment, communication programs that produce positive results must stand out in order to get noticed. Thanks to the successful use of web design by professional sports teams, manufacturers from Harley Davidson to Apple, and Hollywood from Disney to Warner Brothers, people have become web design sophisticates. That's why successful companies hire web designers to plan and produce online business communications. They realize that they need professionals to help them figure out which message to send out and how to deliver it with effective impact.

Strategically guided web design positions an organization to set off a very desirable chain reaction: Positive impressions create higher perceived value which boosts sales. The final links in the chain tug nicely on the bottom line because the first links are forged into place with a results-oriented plan - a online communication strategy.

(published by jlvdesign.con in 1999)
To optimize the balance of priorities on a website, it is best to visualize the three component elements in relation to each other on a triangle. When you choose one element as the top priority (e.g. Content), you have to prioritize its relationship to the other two elements: in this example the Content relation to visual design is the first priority (1), Content relation to interface becomes second (2), and Visual Design to Interface becomes third (3) by default. (published by jlvdesign.con in 1999) It all starts with users and how their needs, desires and particular attitudes inform their interaction and reaction to the digital experience. (published by jlvdesign.con in 1999)